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75 Years of Diners Club History

Join us as we celebrate our journey and look forward to more extraordinary moments together.

Friends lounging poolside and having a conversation

It Started with a Lost Wallet

In 1949, businessman Frank McNamara dines out with clients at Major's Cabin Grill in Manhattan, New York. When the check arrives, he realizes he had forgotten his wallet. 

Determined to never let this happen again, Frank envisions a universal way to pay—no cash, no checks.

Teaming up with his lawyer Ralph Schneider, Frank develops the idea of a charge account for businesspeople. On February 8, 1950, they return to Major's Cabin Grill and pay with a prototype of the first Diners Club card.

This marks the birth of the world’s first multipurpose charge card and the start of countless new beginnings for 75 years.

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Milestones

1950

We become the world’s first multipurpose charge card, launched by Frank McNamara after he forgot his wallet at a New York restaurant.

1951

Membership reaches 42,000, expanding acceptance to major US cities.

1953

We become the first internationally accepted charge card in the UK, Canada, Cuba, and Mexico.

1955

The issuing network extends globally to Europe, Asia, and the Middle East.

1958

We sponsor the New York Giants and enter the travel market, accepting payments for airline, steamship, and cruise tickets.

1959

We reach one million Clubmembers and get listed on the New York Stock Exchange

1960

We began issuing Diners Club cards in Hong Kong, Japan, Malaysia, and New Zealand.

1961

We began issuing Diners Club cards in Argentina and Austria.

1966

Financial establishments in Bulgaria and Hungary become Diners Club agencies.

1967

The first automatic air travel insurance program for airline tickets purchased with a Diners Club card.

1968

We began issuing Diners Club cards in Israel and Turkey.

1969

We launch the first computerized hotel reservation system.

1973

We began issuing Diners Club cards in Indonesia, Panama, and Singapore.

1974

Five out of six tourists entering the US with a credit card carry a Diners Club card.

1975

We introduce the industry’s first corporate card program.

1976

We began issuing Diners Club cards in Kuwait and the United Arab Emirates.

1978

We introduce Doublecard, which covers both business and personal expenses.

1979

We began issuing Diners Club cards in Guatemala and Qatar.

1980

We become the first charge card used in China.

1981

Citicorp acquires Diners Club International.

1982

We begin a multimillion dollar ad campaign targeting business travelers: “You can drop our name where it counts.”

1984

We launch the industry’s first rewards program: Club Rewards.

1987

Clubmembers can access cash at ATMs worldwide through Club Cash.

1989

We began issuing Diners Club cards in Taiwan.

1990

Life Magazine names Frank McNamara one of the 100 Most Influential Americans of the 20th Century.

1991

We begin a new advertising campaign with the theme “The International Symbol for Yes.”

1992

We began issuing Diners Club cards in the Czech Republic.

1993

We began issuing Diners Club cards in Saudi Arabia.

1994

We establish the inaugural Diners Club Matches professional golf tournament.

1996

DinersClub.com is launched.

1998

A panel sponsored by the American Management Association International declares that Frank McNamara’s Diners Club card was one of the “75 greatest management decisions ever made.”

1999

For the second consecutive year, we win the prestigious Freddie Award for the “Best Frequent Traveler Affinity Charge/Credit Card.

2000

We release the super-premium Black card.

2007

Our multinational corporate card program spans 40 countries.

2008

Discover Financial Services acquires Diners Club International.

2009

We reinvigorate our brand with a new global advertising campaign and expand airport lounge access.

2012

We launch our presence on social media.

2014

We launch the Belong II global advertising campaign.

2016

We launch a new global website.

2019

We increase airport lounge access to over 1,000 worldwide.

2025

We celebrate 75 years of togetherness. With over 55 million acceptance points,1 55+ issuers in 45+ countries,2 and over 200 accepting countries and territories,3 our journey is just getting started.

Cheers to 75 YearsRaise a glass with our collection of 75 cocktails and mocktails.Explore Recipes

Vintage Diners Club Logo from 1950 and 1951
Person collecting trash from beach

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Disclosures

  1. Based on data provided to Diners Club International by merchants, acquiring institutions and other third parties as of December 31, 2023.
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  2. DCI Issuers included in total count have active Network Participation Agreements (NPA) or Sublicense NPAs which authorize them to issue DCI products. Note that some issuers are not actively issuing.
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  3. Based on transaction data collected from 2019 through 2023.
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