1958
Diners Club runs its first major television advertising campaign as a sponsor of the New York Giants American football team.
Being part of the Club is no longer just about dining, but connecting over sports, travel and all the things members love.
Other moments in history:
Diners Club enters the travel market when travel agencies in major cities agree to accept the card for purchase of airline, steamship and cruise tickets.
In the U.S., the Internal Revenue Service begins to require detailed records of business expenses, which increases demand for Diners Club cards.
During the Floyd Patterson vs. Roy Harris heavyweight championship, more than 25% of the $200,000 spent by spectators that night was charged on Diners Club cards.